A contractor working for Amazon.com cleans a supply truck in Richmond, California, U.S., on Tuesday, Oct. 13, 2020.
David Paul Morris | Bloomberg | Getty Images
Amazon plans to carry a second buying occasion for Prime members this 12 months, within the fourth quarter, based on a discover seen by CNBC. It would be the first time Amazon will maintain two buying occasions solely for Prime members in the identical 12 months, and comes as the corporate is gearing up for for Prime Day, its large annual sale designed to draw new Prime subscribers, which is going on July 12 and 13.
The firm lately started notifying choose third-party retailers of a “Prime Fall deal event” by way of its inside vendor portal, referred to as Seller Central. The discover does not title a date for the occasion, but it surely instructs sellers to submit limited-time “lightning deals” by July twenty second, effectively upfront of the fourth-quarter occasion.
“The Prime Fall deal event is a prime-exclusive shopping event coming in Q4,” the discover states. “Submit recommended Lightning Deals for this event for a chance to have your deal selected!”
The fall occasion may assist drum up extra gross sales for Amazon, which booked the slowest income progress for any quarter for the reason that dot-com bust in 2001 in its newest earnings report. It may additionally assist retailers filter out a number of the further stock they’ve gathered, as inflation squeezes consumers, they usually shift their spending to areas like journey and leisure.
Analysts have voiced considerations that Prime Day has misplaced a number of the momentum it as soon as had, pointing to slowing gross sales progress, smaller order sizes and extra muted promotion on Amazon’s web site. Jefferies analysts on Monday predicted Prime Day will contribute $8.1 billion in gross merchandise quantity this 12 months, which is “consistent with the Summer event last year.”
Amazon has more and more regarded past Prime Day to hook consumers, launching new deal occasions centered on particular classes. The firm final October held its first magnificence merchandise occasion, and in May it held an “Amazon Pet Day” low cost occasion.
An Amazon spokesperson declined to touch upon the occasion, which was beforehand reported by Business Insider.
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