A bag of groceries with the brand of American on-demand supply start-up Gopuff.
Delivery start-up Gopuff introduced Wednesday that it is bringing on former Disney CEO Bob Iger as an investor and advisor to the $15 billion firm.
“It’s been exciting to spend time with Gopuff leadership learning about the company, the founders, and their aspirations,” Iger acknowledged in a press launch on the funding. “I am excited to advise, mentor, and support the executive team as they continue building a company uniquely designed for how consumers are changing and growing. I believe consumer commerce will be very different in the near future and Gopuff is building the platform to power it.”
The phrases of Iger’s funding into Gopuff weren’t disclosed.
Iger stepped down as Disney CEO in 2020 earlier than being succeeded by Bob Chapek, and he ended his time period as Disney chairman final yr. In March, CNBC reported that Iger and Chapek had a falling out and the 2 hardly ever speak — a rift that continues to loom over Disney’s future.
Unlike different supply firms, akin to DoorDash and Instacart, Gopuff would not retrieve merchandise from retailers’ shops. Instead, it has its personal community of micro-fulfillment facilities — mini, high-tech warehouses — stocked with stock. It sells greater than 4,000 objects from pet meals to child merchandise to alcohol and extra. Contract staff decide up the orders and shortly drop them at clients’ doorways in about half-hour. According to Gopuff, 30% of Americans are inside one mile and a half of a Gopuff success heart.
The firm ranked No. 27 on this yr’s CNBC Disruptor 50 record.
“Bob Iger is one of the most important and visionary business leaders of this generation,” Gopuff co-founder and co-CEO Yakir Gola stated within the launch. “Gopuff is building a platform designed for the future of the consumer industry and nobody understands consumers better than Bob Iger.”
In January, Gopuff introduced that it was launching its personal line of personal label merchandise — a transfer extra according to Amazon’s e-commerce enterprise mannequin than DoorDash’s or Uber’s supply platform. The firm additionally lately partnered with British grocery chain Morrisons, marking its first tie-up with a rival retailer in Europe.
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