In 2014, I used to be contemporary out of school and thought I had my life all deliberate out: Go to medical college, get a six-figure job as a health care provider, and make my dad and mom proud.
None of that labored out. I spotted I hated blood and needles, and received rejected from greater than 15 medical faculties. My dad and mom weren’t so glad.
From 2014 to 2019, I took on tutoring aspect hustles, did some modeling gigs, began a drop transport enterprise, and even labored as an actual property agent. But nothing was constant in incomes me a gentle revenue stream.
After a number of enterprise makes an attempt, I lastly discovered one thing that labored: Posting monetary recommendation on YouTube, Instagram and TikTookay. In 2021, my content material creation enterprise introduced in $1.5 million in income — and my mother stopped sending me job listings.
How I constructed a $1.5 million-per-year enterprise
I had been posting on YouTube since 2006, however the content material was random and inconsistent. So I made a decision to stay with the subject that excited me probably the most: cash.
Growing up in a painfully frugal household, I used to be all the time involved in arising with methods to be smarter about incomes, saving and investing. In 2018, I created a brand new YouTube channel devoted to monetary recommendation. I posted nearly each day, in addition to on Instagram and TikTookay.
My first few movies obtained round a dozen views every, half of which had been from my mother. I used to be nonetheless incomes most of my cash by means of odd jobs and aspect hustles.
But in April 2020, a few month after Covid-19 was declared a pandemic, I observed a spike in curiosity round stimulus-related content material. That month, I posted 20 YouTube movies concerning the stimulus and reduction efforts. One of my movies went viral — incomes me $10,078 in advert income and 30,300 subscribers.
In May, I posted 19 movies and made $15,791 in advert income. And in June, I landed my first sponsorship take care of Foundr, a web-based training firm; they paid me $250 to create one TikTookay submit.
I continued to experiment with various kinds of video content material to see what was only in rising my viewers and attracting curiosity from manufacturers.
By November, after securing one other partnership deal and reaching round 200,000 subscribers, I made a decision to launch my first on-line course instructing individuals how one can begin their very own profitable YouTube channels.
In 2021, I added internet affiliate marketing to my revenue streams. I made $86,000 in January, then scaled to a median of $150,000 per thirty days in 2021.
How to construct a number of revenue streams
Today, I’ve over 650,000 YouTube followers. So far this yr, I’ve made about $197,700 per thirty days through 5 revenue streams — a number of of which create passive revenue. At one level, I made $245,000 in a month.
What I really like concerning the enterprise I’ve constructed is that I can select when and the place to work. Some days I’ll work zero hours, and different days I’ll put in 12 hours. On common, I work 35 hours per week.
Here’s how I constructed every of my revenue streams:
1. Affiliate advertising: 40% of month-to-month revenue
With internet affiliate marketing, I earn fee for selling one other model’s product or providers. I submit affiliate hyperlinks within the descriptions of my YouTube movies and on my web site, then receives a commission every time somebody is directed to a model’s product web page or makes a purchase order.
To make passive revenue by means of internet affiliate marketing, you might want to embody hyperlinks on focused content material in a distinct segment that individuals are trying to find. This can result in clicks for months, even lengthy after you have posted. For instance, I hyperlink to captions based mostly on standard search phrases, which I discover utilizing the Google Trends instrument.
I get most of my affiliate offers by means of partnership administration platforms like Impact Radius, Partnerstack and Share-A-Sale. Creators with any viewers dimension can use these web sites to search out and be part of affiliate hyperlink applications.
2. Brand sponsorships: 25% of month-to-month revenue
With model sponsorships, corporations primarily pay me to say them in one among my movies or on my web site.
Brands usually attain out to me through the e-mail tackle on my YouTube profile, however I additionally work with businesses like Spacestation to safe extra sponsorships.
Finding a distinct segment helped me develop a loyal and genuine viewers, which has been essential to my success. I answered Covid-related finance questions that nobody else was addressing. Then I took the ideas with the very best viewers engagement and ran with them.
Find your individual area of interest by asking: What is a particular drawback that I can remedy with my story and distinctive information? Understand the ins-and-outs of your viewers, like their age, location and basic pursuits. During the negotiation course of, remind manufacturers why that viewers is effective to them.
3. YouTube adverts: 25% of month-to-month revenue
I make one other quarter of my revenue from YouTube Adsense adverts that seem earlier than or throughout my YouTube movies.
To be part of this program, you could have at the very least 1,000 subscribers and 4,000 hours of watch time within the final 12 months. Once you are a part of this system, it is essential to submit constantly and create movies based mostly on what your viewers responds properly to.
4. Online course gross sales: <5% of month-to-month revenue
My “6-Figure YouTube Academy” and “Personal Brand Masterclass” programs are each hosted on Kajabi. These programs took months of planning, analysis, filming and enhancing.
For YouTube Academy, I outlined what I used to be going to show in every video utilizing Notion, a web-based workspace group instrument, then created slides to play throughout every video on Keynote. It took me per week to movie greater than 100 movies, which I edited myself utilizing Final Cut Pro X.
From there, I organized my movies on Kajabi and began to market the course on YouTube, TikTookay and Instagram. I do not spend any cash on commercial.
5. Coaching: <5% of month-to-month revenue
I meet with purchasers one-on-one to seek the advice of on how one can make their companies extra profitable. This is a good way to attach with my viewers and get to know them on a person stage.
My teaching periods are achieved through Zoom, which permits me to fulfill with anybody from anyplace the world over. I cost $500 per 60-minute session.
Recently, I began constructing StartupWise, a useful resource platform for brand new companies and entrepreneurs. I’m additionally engaged on an organization referred to as Side Hustle Mastery, and its complementary e-newsletter referred to as Hustle Club.
Charlie Chang is a content material creator and serial entrepreneur whose mission is to coach individuals on private finance and entrepreneurship. He is a UCLA graduate and founding father of StartupWise. Follow him on Instagram and YouTube.