NEW YORK, May 18, 2023 /PRNewswire/ — The tissue paper market size is expected to grow by USD 26,066.82 million from 2022 to 2027. The market is expected to be progressing at a CAGR of 5.76% as per the latest Technavio market research report. APAC is estimated to account for 40% of the market’s overall growth. The steady growth in population, especially the elderly, increases the demand for sanitary products such as tissue paper in the region. Lifestyle changes and rising average incomes also boost the demand for sanitary paper. Growing interest in hygiene and increasing urbanization is expected to have a positive impact on the regional tissue paper market during the forecast period. For more insights on the market share of various regions- Download sample report in MINUTES
Tissue Paper Market: Concerns about health and hygiene driving the demand for tissue paper in developing economies to drive growth
- One of the key driving factors for the growth of the tissue paper market is the growing concerns about health and hygiene in developing economies.
- The markets in developing countries have tremendous potential for growth. This is due to the markets in developed regions like North America and Europe having become quite mature.
- As a result of the economic development, urbanization, and disposable incomes in many developing countries have increased.
- In recent times, emerging economies in APAC have been experiencing a change in purchasing behavior and habits of consumers.
- Hence, such factors drive the market growth during the forecast period.
Tissue Paper Market: Adoption Of E-commerce
- The adoption of e-commerce is an emerging tissue paper market trend expected to have a positive impact during the forecast period.
- Small and local vendors successfully reach premium customers by making their products available online and thus on a national scale.
- The increasing internet penetration leads to a rise in awareness about the online purchase of tissue paper products.
- There is a significant growth in e-commerce sales of tissue paper through online platforms like Nykaa, Flipkart, and Amazon.
- Hence, such trends fuel the market growth during the forecast period.
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Some of the key Tissue Paper Market Players:
The tissue paper market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
American Paper Converting Inc., Asia Pulp and Paper APP Sinar Mas., Carmen Tissues SAE, Cascades Inc., Clearwater Paper Corp., CMPC SA, Essity Aktiebolag, Georgia Pacific LLC, Hengan International Group Co. Ltd., JUKEBOXPRINT.COM INC., Kimberly Clark Corp., Kruger Inc., METSA GROUP, MPI Papermills Inc., Paper Mart, Resolute Forest Products Inc., Sofidel Spa, The Procter and Gamble Co., The SCA Group LLC, and Unicharm Corp.
What’s New? –
- Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
- Global competitiveness and key competitor positions
- Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial - Buy the report!
Tissue Paper Market: Segmentation Analysis
This tissue paper market report extensively covers market segmentation by product (toilet paper, facial tissue, paper towel, and others), application (commercial and residential), distribution channel (hypermarkets and supermarkets, specialty stores, online retail, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
- The market share growth by the toilet paper segment will be significant for overall market growth during the forecast period. Toilet paper is extensively used in the household to maintain the requrements of people for their well-being and hygiene. There are different types of tissue paper, including one-ply and two-ply. The growth of germs, dirt, and micro-organisms becomes causes several diseases. Hence, such factors drive segment growth during the forecast period.
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Tissue Paper Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.76% |
Market growth 2023-2027 |
USD 26,066.82 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.78 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 40% |
Key countries |
US, Canada, China, India, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Paper Converting Inc., Asia Pulp and Paper APP Sinar Mas., Carmen Tissues SAE, Cascades Inc., Clearwater Paper Corp., CMPC SA, Essity Aktiebolag, Georgia Pacific LLC, Hengan International Group Co. Ltd., JUKEBOXPRINT.COM INC., Kimberly Clark Corp., Kruger Inc., METSA GROUP, MPI Papermills Inc., Paper Mart, Resolute Forest Products Inc., Sofidel Spa, The Procter and Gamble Co., The SCA Group LLC, and Unicharm Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 08: Executive Summary – Chart on Incremental Growth
- Exhibit 09: Executive Summary – Data Table on Incremental Growth
- Exhibit 10: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 11: Parent market
- Exhibit 12: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 13: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 14: Market segments
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 15: Chart on Global – Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Data Table on Global – Market size and forecast 2022-2027 ($ million)
- Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global tissue paper market 2017 – 2021
- Exhibit 19: Historic Market Size – Data Table on Global tissue paper market 2017 – 2021 ($ million)
- 4.2 Product Segment Analysis 2017 – 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ million)
- 4.3 Application Segment Analysis 2017 – 2021
- Exhibit 21: Historic Market Size – Application Segment 2017 – 2021 ($ million)
- 4.4 Distribution Channel Segment Analysis 2017 – 2021
- Exhibit 22: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)
- 4.5 Geography Segment Analysis 2017 – 2021
- Exhibit 23: Historic Market Size – Geography Segment 2017 – 2021 ($ million)
- 4.6 Country Segment Analysis 2017 – 2021
- Exhibit 24: Historic Market Size – Country Segment 2017 – 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 25: Five forces analysis – Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 31: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 32: Chart on Product – Market share 2022-2027 (%)
- Exhibit 33: Data Table on Product – Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 34: Chart on Comparison by Product
- Exhibit 35: Data Table on Comparison by Product
- 6.3 Toilet paper – Market size and forecast 2022-2027
- Exhibit 36: Chart on Toilet paper – Market size and forecast 2022-2027 ($ million)
- Exhibit 37: Data Table on Toilet paper – Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Chart on Toilet paper – Year-over-year growth 2022-2027 (%)
- Exhibit 39: Data Table on Toilet paper – Year-over-year growth 2022-2027 (%)
- 6.4 Facial tissue – Market size and forecast 2022-2027
- Exhibit 40: Chart on Facial tissue – Market size and forecast 2022-2027 ($ million)
- Exhibit 41: Data Table on Facial tissue – Market size and forecast 2022-2027 ($ million)
- Exhibit 42: Chart on Facial tissue – Year-over-year growth 2022-2027 (%)
- Exhibit 43: Data Table on Facial tissue – Year-over-year growth 2022-2027 (%)
- 6.5 Paper towel – Market size and forecast 2022-2027
- Exhibit 44: Chart on Paper towel – Market size and forecast 2022-2027 ($ million)
- Exhibit 45: Data Table on Paper towel – Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Chart on Paper towel – Year-over-year growth 2022-2027 (%)
- Exhibit 47: Data Table on Paper towel – Year-over-year growth 2022-2027 (%)
- 6.6 Others – Market size and forecast 2022-2027
- Exhibit 48: Chart on Others – Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Others – Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Others – Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Others – Year-over-year growth 2022-2027 (%)
- 6.7 Market opportunity by Product
- Exhibit 52: Market opportunity by Product ($ million)
- Exhibit 53: Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Application
- 7.1 Market segments
- Exhibit 54: Chart on Application – Market share 2022-2027 (%)
- Exhibit 55: Data Table on Application – Market share 2022-2027 (%)
- 7.2 Comparison by Application
- Exhibit 56: Chart on Comparison by Application
- Exhibit 57: Data Table on Comparison by Application
- 7.3 Commercial – Market size and forecast 2022-2027
- Exhibit 58: Chart on Commercial – Market size and forecast 2022-2027 ($ million)
- Exhibit 59: Data Table on Commercial – Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Chart on Commercial – Year-over-year growth 2022-2027 (%)
- Exhibit 61: Data Table on Commercial – Year-over-year growth 2022-2027 (%)
- 7.4 Residential – Market size and forecast 2022-2027
- Exhibit 62: Chart on Residential – Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Data Table on Residential – Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Chart on Residential – Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Residential – Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Application
- Exhibit 66: Market opportunity by Application ($ million)
- Exhibit 67: Data Table on Market opportunity by Application ($ million)
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Exhibit 68: Chart on Distribution Channel – Market share 2022-2027 (%)
- Exhibit 69: Data Table on Distribution Channel – Market share 2022-2027 (%)
- 8.2 Comparison by Distribution Channel
- Exhibit 70: Chart on Comparison by Distribution Channel
- Exhibit 71: Data Table on Comparison by Distribution Channel
- 8.3 Hypermarkets and supermarkets – Market size and forecast 2022-2027
- Exhibit 72: Chart on Hypermarkets and supermarkets – Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Data Table on Hypermarkets and supermarkets – Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Chart on Hypermarkets and supermarkets – Year-over-year growth 2022-2027 (%)
- Exhibit 75: Data Table on Hypermarkets and supermarkets – Year-over-year growth 2022-2027 (%)
- 8.4 Specialty stores – Market size and forecast 2022-2027
- Exhibit 76: Chart on Specialty stores – Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Data Table on Specialty stores – Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Chart on Specialty stores – Year-over-year growth 2022-2027 (%)
- Exhibit 79: Data Table on Specialty stores – Year-over-year growth 2022-2027 (%)
- 8.5 Online retail – Market size and forecast 2022-2027
- Exhibit 80: Chart on Online retail – Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Data Table on Online retail – Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Chart on Online retail – Year-over-year growth 2022-2027 (%)
- Exhibit 83: Data Table on Online retail – Year-over-year growth 2022-2027 (%)
- 8.6 Others – Market size and forecast 2022-2027
- Exhibit 84: Chart on Others – Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Data Table on Others – Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Chart on Others – Year-over-year growth 2022-2027 (%)
- Exhibit 87: Data Table on Others – Year-over-year growth 2022-2027 (%)
- 8.7 Market opportunity by Distribution Channel
- Exhibit 88: Market opportunity by Distribution Channel ($ million)
- Exhibit 89: Data Table on Market opportunity by Distribution Channel ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 90: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Exhibit 91: Chart on Market share by geography 2022-2027 (%)
- Exhibit 92: Data Table on Market share by geography 2022-2027 (%)
- 10.2 Geographic comparison
- Exhibit 93: Chart on Geographic comparison
- Exhibit 94: Data Table on Geographic comparison
- 10.3 APAC – Market size and forecast 2022-2027
- Exhibit 95: Chart on APAC – Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on APAC – Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on APAC – Year-over-year growth 2022-2027 (%)
- 10.4 North America – Market size and forecast 2022-2027
- Exhibit 99: Chart on North America – Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on North America – Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on North America – Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on North America – Year-over-year growth 2022-2027 (%)
- 10.5 Europe – Market size and forecast 2022-2027
- Exhibit 103: Chart on Europe – Market size and forecast 2022-2027 ($ million)
- Exhibit 104: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
- Exhibit 105: Chart on Europe – Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Europe – Year-over-year growth 2022-2027 (%)
- 10.6 South America – Market size and forecast 2022-2027
- Exhibit 107: Chart on South America – Market size and forecast 2022-2027 ($ million)
- Exhibit 108: Data Table on South America – Market size and forecast 2022-2027 ($ million)
- Exhibit 109: Chart on South America – Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on South America – Year-over-year growth 2022-2027 (%)
- 10.7 Middle East and Africa – Market size and forecast 2022-2027
- Exhibit 111: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
- Exhibit 112: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
- Exhibit 113: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- Exhibit 114: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- 10.8 US – Market size and forecast 2022-2027
- Exhibit 115: Chart on US – Market size and forecast 2022-2027 ($ million)
- Exhibit 116: Data Table on US – Market size and forecast 2022-2027 ($ million)
- Exhibit 117: Chart on US – Year-over-year growth 2022-2027 (%)
- Exhibit 118: Data Table on US – Year-over-year growth 2022-2027 (%)
- 10.9 China – Market size and forecast 2022-2027
- Exhibit 119: Chart on China – Market size and forecast 2022-2027 ($ million)
- Exhibit 120: Data Table on China – Market size and forecast 2022-2027 ($ million)
- Exhibit 121: Chart on China – Year-over-year growth 2022-2027 (%)
- Exhibit 122: Data Table on China – Year-over-year growth 2022-2027 (%)
- 10.10 Germany – Market size and forecast 2022-2027
- Exhibit 123: Chart on Germany – Market size and forecast 2022-2027 ($ million)
- Exhibit 124: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
- Exhibit 125: Chart on Germany – Year-over-year growth 2022-2027 (%)
- Exhibit 126: Data Table on Germany – Year-over-year growth 2022-2027 (%)
- 10.11 India – Market size and forecast 2022-2027
- Exhibit 127: Chart on India – Market size and forecast 2022-2027 ($ million)
- Exhibit 128: Data Table on India – Market size and forecast 2022-2027 ($ million)
- Exhibit 129: Chart on India – Year-over-year growth 2022-2027 (%)
- Exhibit 130: Data Table on India – Year-over-year growth 2022-2027 (%)
- 10.12 Canada – Market size and forecast 2022-2027
- Exhibit 131: Chart on Canada – Market size and forecast 2022-2027 ($ million)
- Exhibit 132: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
- Exhibit 133: Chart on Canada – Year-over-year growth 2022-2027 (%)
- Exhibit 134: Data Table on Canada – Year-over-year growth 2022-2027 (%)
- 10.13 Market opportunity by geography
- Exhibit 135: Market opportunity by geography ($ million)
- Exhibit 136: Data Tables on Market opportunity by geography ($ million)
11 Drivers, Challenges, and Trends
- 11.3 Impact of drivers and challenges
- Exhibit 137: Impact of drivers and challenges in 2022 and 2027
12 Vendor Landscape
- 12.2 Vendor landscape
- Exhibit 138: Overview on Criticality of inputs and Factors of differentiation
- 12.3 Landscape disruption
- Exhibit 139: Overview on factors of disruption
- 12.4 Industry risks
- Exhibit 140: Impact of key risks on business
13 Vendor Analysis
- 13.1 Vendors covered
- Exhibit 141: Vendors covered
- 13.2 Market positioning of vendors
- Exhibit 142: Matrix on vendor position and classification
- 13.3 American Paper Converting Inc.
- Exhibit 143: American Paper Converting Inc. – Overview
- Exhibit 144: American Paper Converting Inc. – Product / Service
- Exhibit 145: American Paper Converting Inc. – Key offerings
- 13.4 Asia Pulp and Paper APP Sinar Mas.
- Exhibit 146: Asia Pulp and Paper APP Sinar Mas. – Overview
- Exhibit 147: Asia Pulp and Paper APP Sinar Mas. – Product / Service
- Exhibit 148: Asia Pulp and Paper APP Sinar Mas. – Key news
- Exhibit 149: Asia Pulp and Paper APP Sinar Mas. – Key offerings
- 13.5 Carmen Tissues SAE
- Exhibit 150: Carmen Tissues SAE – Overview
- Exhibit 151: Carmen Tissues SAE – Product / Service
- Exhibit 152: Carmen Tissues SAE – Key offerings
- 13.6 Cascades Inc.
- Exhibit 153: Cascades Inc. – Overview
- Exhibit 154: Cascades Inc. – Business segments
- Exhibit 155: Cascades Inc. – Key offerings
- Exhibit 156: Cascades Inc. – Segment focus
- 13.7 Clearwater Paper Corp.
- Exhibit 157: Clearwater Paper Corp. – Overview
- Exhibit 158: Clearwater Paper Corp. – Business segments
- Exhibit 159: Clearwater Paper Corp. – Key news
- Exhibit 160: Clearwater Paper Corp. – Key offerings
- Exhibit 161: Clearwater Paper Corp. – Segment focus
- 13.8 CMPC SA
- Exhibit 162: CMPC SA – Overview
- Exhibit 163: CMPC SA – Business segments
- Exhibit 164: CMPC SA – Key offerings
- Exhibit 165: CMPC SA – Segment focus
- 13.9 Essity Aktiebolag
- Exhibit 166: Essity Aktiebolag – Overview
- Exhibit 167: Essity Aktiebolag – Business segments
- Exhibit 168: Essity Aktiebolag – Key news
- Exhibit 169: Essity Aktiebolag – Key offerings
- Exhibit 170: Essity Aktiebolag – Segment focus
- 13.10 Georgia Pacific LLC
- Exhibit 171: Georgia Pacific LLC – Overview
- Exhibit 172: Georgia Pacific LLC – Product / Service
- Exhibit 173: Georgia Pacific LLC – Key offerings
- 13.11 Hengan International Group Co. Ltd.
- Exhibit 174: Hengan International Group Co. Ltd. – Overview
- Exhibit 175: Hengan International Group Co. Ltd. – Business segments
- Exhibit 176: Hengan International Group Co. Ltd. – Key offerings
- Exhibit 177: Hengan International Group Co. Ltd. – Segment focus
- 13.12 JUKEBOXPRINT.COM INC.
- Exhibit 178: JUKEBOXPRINT.COM INC. – Overview
- Exhibit 179: JUKEBOXPRINT.COM INC. – Product / Service
- Exhibit 180: JUKEBOXPRINT.COM INC. – Key offerings
- 13.13 Kimberly Clark Corp.
- Exhibit 181: Kimberly Clark Corp. – Overview
- Exhibit 182: Kimberly Clark Corp. – Business segments
- Exhibit 183: Kimberly Clark Corp. – Key news
- Exhibit 184: Kimberly Clark Corp. – Key offerings
- Exhibit 185: Kimberly Clark Corp. – Segment focus
- 13.14 Kruger Inc.
- Exhibit 186: Kruger Inc. – Overview
- Exhibit 187: Kruger Inc. – Product / Service
- Exhibit 188: Kruger Inc. – Key offerings
- 13.15 Paper Mart
- Exhibit 189: Paper Mart – Overview
- Exhibit 190: Paper Mart – Product / Service
- Exhibit 191: Paper Mart – Key offerings
- 13.16 The Procter and Gamble Co.
- Exhibit 192: The Procter and Gamble Co. – Overview
- Exhibit 193: The Procter and Gamble Co. – Business segments
- Exhibit 194: The Procter and Gamble Co. – Key news
- Exhibit 195: The Procter and Gamble Co. – Key offerings
- Exhibit 196: The Procter and Gamble Co. – Segment focus
- 13.17 Unicharm Corp.
- Exhibit 197: Unicharm Corp. – Overview
- Exhibit 198: Unicharm Corp. – Business segments
- Exhibit 199: Unicharm Corp. – Key offerings
- Exhibit 200: Unicharm Corp. – Segment focus
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Exhibit 201: Inclusions checklist
- Exhibit 202: Exclusions checklist
- 14.3 Currency conversion rates for US$
- Exhibit 203: Currency conversion rates for US$
- 14.4 Research methodology
- Exhibit 204: Research methodology
- Exhibit 205: Validation techniques employed for market sizing
- Exhibit 206: Information sources
- 14.5 List of abbreviations
- Exhibit 207: List of abbreviations
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