Agreement with British Columbia Lottery Corporation coincides with beginning of Problem Gambling Awareness Month
LAS VEGAS, March 1, 2023 /PRNewswire/ — MGM Resorts International (NYSE: MGM) and BetMGM announced today a five-year contract extension with the British Columbia Lottery Corporation (BCLC) and its industry-leading responsible gaming program, GameSense. The program, which BCLC first licensed to MGM Resorts in 2017, enhances MGM Resorts’ and BetMGM’s guest and customer service models by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly.
In line with the contract extension, MGM Resorts and BCLC will reveal additional information regarding a commitment to responsible gaming research, March 6-8 during the New Horizons in Responsible Gambling Conference in Vancouver, B.C. This announcement comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in promoting Problem Gambling Awareness Month throughout March.
“Through our partnership and collaboration with BCLC, we’re proud to set the standard and do our part to ensure that gaming is an enjoyable experience,” said Bill Hornbuckle, CEO & President, MGM Resorts International. “As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly.”
Pat Davis, BCLC President & CEO, added: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learnings that support positive play, we can reduce harm and make gambling safer throughout the industry.”
BetMGM fully integrated GameSense into its desktop and mobile platforms last year, providing customers with the same experience they receive at MGM Resorts properties nationwide. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
It also explains the basic rules to understand how gambling works and gives easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling. Since incorporating GameSense into its platform, BetMGM has provided responsible gaming information to more than 100,000 customers each month through website visits and direct email correspondence.
Adam Greenblatt, BetMGM CEO said, “Since integrating GameSense into BetMGM, we’ve noticed significant and positive results. With the continued expansion of sports betting and iGaming, our commitment to responsible gaming practices has never been more important. This contract extension comes at a crucial time and allows us to deliver an impactful program to our players for years to come.”
GameSense signage also continues to be displayed prominently throughout MGM Resorts properties and on marquees. In addition, GameSense messaging and responsible gaming tips are being delivered to guests on more than 35,000 television screens in MGM Resorts hotel rooms across the country. The Company’s casino floors also feature more than 22,000 slot machines that display GameSense reminders, with 8,500 machines featuring QR codes that offer access to responsible gaming information and educational materials from GameSense.
- MGM Resorts and BetMGM provide all employees with comprehensive and research-based responsible gaming training throughout the year. This training empowers employees to proactively promote responsible play and address problem gambling concerns through GameSense.
- The MGM Resorts responsible gaming employee training program recently expanded with more than 62,000 employees receiving GameSense training in the past year. Of those, more than 300 employees have received the program’s highest level of training, earning the title of GameSense Advisor. These GameSense Advisors are staffed at each MGM Rewards desk across the country, ready to provide assistance and support to guests and their families. 2022 also marked a milestone for employee training at BetMGM. The company completed training of more than 1,000 employees on essential and advanced GameSense practices, while continuing to add to its team of GameSense Advisors.
- BetMGM recently announced a new pledge to prominently feature responsible gaming messages, developed in partnership with GameSense, in its marketing and advertising campaigns.
- As part of the pledge, responsible gaming messaging is now featured within BetMGM’s mobile app and within BetMGM advertisements ranging from billboard marketing to television, print and radio ads across the U.S. and Canada.
- Responsible gaming messages and banners are also now incorporated into BetMGM’s digital and social platforms, as well as on property signage within physical BetMGM Sportsbooks.
- Also, every new BetMGM online customer receives a GameSense welcome kit.
- MGM Resorts and BetMGM continue in their partnership with the American Gaming Association’s (AGA) Have A Game Plan. ® Bet Responsibly.™ public service campaign to educate new and seasoned bettors on responsible, legal sports wagering.
For more information, follow @mgmresorts and @BetMGM on Twitter.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company’s subsidiary LeoVegas AB offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/.
About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts has based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts’ expectations regarding the timing and content of its marketing and advertising campaigns. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to MGM Resorts’ ability to conduct marketing and advertising campaigns on the terms described herein or at all, the continued impact of the COVID-19 pandemic on MGM Resorts’ business, the effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
SOURCE MGM Resorts International